Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
- Limited integration capabilities
Pricing information
Starting Price
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
14 days
14 days
30 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
3 to unlimited, by plan
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadinfo
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 days
Unlimited
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Used for bulk tagging leads
Import from Plausible, Fathom or Google Analytics
Data Export
Elaborate lead export in CSV or for Linkedin
via API or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Pirsch Analytics does not use cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Daily, weekly or monthly lead overview
Daily, Weekly, Bi-weekly, Monthly
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Analyse your peak hours
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, OS, Browser, Browser version, Screen size
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Analyze Funnels
User Flow Reporting
Entry and exit pages
Segmentation
Filter leads by country, channel or page
Extensive filtering by any metric
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral widget
Ecommerce Reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
Define your own labels
As part of custom events
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Define triggers to label a lead or send them to CRM
With additional metadata fields (key-value pairs).
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Soon to be released
Support
Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Email support, public Discord server
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community



