Compare
Compare Analytics Tools
Rating
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Limited features
- No audience reporting features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited free plan
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
30 days
14 days
30 days
14 days
Account Management
Trackable Items
1-10+ depending on plan
Unlimited
1
User Seats
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Statcounter
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
30 days
Unlimited*
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Used for bulk tagging leads
Import Google keyword data
Data Export
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
Cookieless
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Important visitor alerts
Email Reports
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Device type, browser, OS & screen resolution
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Simple ordered list of pages visited
Segmentation
Use filters to segment your audience
Filter leads by country, channel or page
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral widget
Simple referral & UTM sources
Ecommerce Reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Session Recordings
Included from the Scale plan
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Annotations
Support
Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community