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Summary

A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.

B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Pros

Company insights
Session Recordings
Geographic results
CRM integration

Great for B2B leadgen
Company insights
Simple implementation
The world's largest B2B IP address database
Ability to tag users

Easy to use
Google Ads integration
Great session playback
Click fraud detection
Visitor alerts

Cons

Limited features
Specific use-case
Not very customizable
Quite steep pricing

Limited features
Cluttered interface
Crashes sometimes

Limited free plan

Pricing information

Starting Price

Starter	€69+ p/m
Scale	€159+ p/m
Pro	€359+ p/m
5.000+ company ID's	On req.

Essentials	On req.
Automate	On req.

Free	Free
100k Page Views	€9+ p/m
250k Page Views	€19+ p/m

Free trial period

14 days

7 days

30 days

Account Management

Trackable Items

Unlimited

User Seats

3 to unlimited, by plan

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United Kingdom
European Economic Area (EEA)

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadinfo

Lead Forensics

Statcounter

Data Freshness

Realtime

Data Retention

30 days

3 months

Unlimited*

Data Sampling

Data Import

Used for bulk tagging leads

by means of an API

Import Google keyword data

Data Export

Elaborate lead export in CSV or for Linkedin

by means of an API

To a spreadsheet or other third party software.

Compliance

GDPR
CCPA

GDPR
CCPA

GDPR

Cookieless

Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.

Statcounter uses cookies

Alerts & Automation

Custom Alerts

Important visitor alerts

Email Reports

Daily, weekly or monthly lead overview

Detailed, mobile-friendly reports

Reporting

Trend Reporting

Analyse your peak hours

Device Reporting

Device type, browser, OS & screen resolution

Funnel Reporting

User Flow Reporting

Simple ordered list of pages visited

Segmentation

Filter leads by country, channel or page

Cohort Reports

Retention Reporting

Attribution Reporting

Simple referral widget

Simple referral & UTM sources

Ecommerce Reporting

User Experience Features

Heatmaps

Session Recordings

Included from the Scale plan

Recordings with many filtering options

A/B Testing

User Feedback

Customizability

Custom Properties

Define your own labels

Custom Metrics

Custom Reports

Custom Events

Define triggers to label a lead or send them to CRM

also called triggers

Max 5 custom tags + values per page

Annotations

Support

Support description

Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.

Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.

Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community