Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- No audience reporting features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
14 days
30 days
14 days
Free plan
Account Management
Trackable Items
5-10+ depending on plan
1-10+ depending on plan
Unlimited
Unlimited
User Seats
1-10+ depending on plan
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Leadinfo
Adobe Analytics
Data Freshness
Realtime
Realtime
Realtime
2 hours
Data Retention
Unlimited
3-5+ years depending on plan
30 days
25 months by default
Data Sampling
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Data Import
GA importer included
e.g. import GA data
Used for bulk tagging leads
Though data sources, API or data connectors
Data Export
As CSV or via API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Simple Analytics is cookieless by default.
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Via e-mail or SMS
Email Reports
Daily, weekly, monthly
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Flexible scheduled reporting
Reporting
Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Line up goals for simple funnel
Bar chart funnel report
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
Segmentation
Filter dashboard with visitor attributes
Use filters to segment your audience
Filter leads by country, channel or page
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Simple referral widget
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Ecommerce revenue tracking
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Up to 1.000 success events
Annotations
Able to include links in annotations
Available in Workspace
Support
Support description
Simple Analytics offers knowledgable support through phone and email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community