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Summary

A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

Pros

Company insights
Session Recordings
Geographic results
CRM integration

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Cons

Limited features
Specific use-case
Not very customizable
Quite steep pricing

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Pricing information

Starting Price

Starter	€69+ p/m
Scale	€159+ p/m
Pro	€359+ p/m
5.000+ company ID's	On req.

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Free trial period

14 days

Free plan

Account Management

Trackable Items

Unlimited

Unlimited in Portfolio plan

User Seats

3 to unlimited, by plan

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadinfo

Mouseflow

Pendo

Data Freshness

Realtime

Hourly updates

Data Retention

30 days

12 months

84 months

Data Sampling

Data Import

Used for bulk tagging leads

through integrations

Import historical data by CSV

Data Export

Elaborate lead export in CSV or for Linkedin

via CSV or to third-party tools by ID push

Export feedback & reports by CSV or pull data to BI tool

Compliance

GDPR
CCPA

GDPR
CCPA

CCPA
ePrivacy

Cookieless

Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Mouseflow uses first-party cookies

Pendo uses first-party cookies

Alerts & Automation

Custom Alerts

Via web hook

Guide, Page & Feature alerts

Email Reports

Daily, weekly or monthly lead overview

Hourly, daily, or weekly emails

Recieve reports in weekly emails

Reporting

Trend Reporting

Analyse your peak hours

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Funnel Reporting

Simple funnel report, watch recordings from converters

User Flow Reporting

Segmentation

Filter leads by country, channel or page

Segment users to filter heatmaps & recordings

Cohort Reports

Retention Reporting

See Cohort analysis

Attribution Reporting

Simple referral widget

Ecommerce Reporting

User Experience Features

Heatmaps

Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Included from the Scale plan

Elaborate filtering & livestream options

A/B Testing

User Feedback

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

Define your own labels

Custom Metrics

Custom Reports

Automatic form tracking

Change the widgets of a report

Custom Events

Define triggers to label a lead or send them to CRM

Custom tagging of recordings

Annotations

Support

Support description

Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community