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Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Essentials | On req. |
| Automate | On req. |
Free trial period
30 days
14 days
7 days
Free plan
Account Management
Trackable Items
50
Unlimited
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Lead Forensics
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
30 days
3 months
84 months
Data Sampling
Data Import
Google Analytics importer
Used for bulk tagging leads
by means of an API
Import historical data by CSV
Data Export
One-click CSV export
Elaborate lead export in CSV or for Linkedin
by means of an API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- CCPA
- ePrivacy
Cookieless
Fathom is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Guide, Page & Feature alerts
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly lead overview
Recieve reports in weekly emails
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Instant filters on any data point
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral widget
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Can include: name, ID & value
Define triggers to label a lead or send them to CRM
also called triggers
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community