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Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
Free trial period
14 days
14 days
14 days
Free plan

Account Management

Trackable Items
5-10+ depending on plan
Unlimited
Unlimited
Unlimited
User Seats
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Leadinfo
Snitcher
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
12 months*
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
GA importer included
Used for bulk tagging leads
Google Analytics importer
Data Export
As CSV or via API
Elaborate lead export in CSV or for Linkedin
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Simple Analytics is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Sets one first-party cookie, snitcher_device_id (1 year).
Cookieless tracking available

Alerts & Automation

Custom Alerts
Threshold-based alerts
Email Reports
Daily, weekly, monthly
Daily, weekly or monthly lead overview
Scheduled email reports

Reporting

Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Device Reporting
Funnel Reporting
Line up goals for simple funnel
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Filter dashboard with visitor attributes
Filter leads by country, channel or page
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral widget
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback

Customizability

Custom Properties
Define your own labels
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Define triggers to label a lead or send them to CRM
Auto-captured events
Annotations
Able to include links in annotations

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support via a contact form (answered by email), live chat and the help center.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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