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Compare Analytics Tools

Rating
4/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Comes with headline testing tool
  • Dashboards are easy to read
  • Reporting is in realtime
  • Good referral report
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Mainly designed for publishers
  • Their pricing is untransparent
  • Traffic sources could be improved
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing

Pricing information

Starting Price
StarterFree
Growth$49+ p/m
EnterpriseOn req.
FreeFree
EnterpriseOn req.
BasicOn req.
PlusOn req.
PremiumOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Free trial period
Free plan
Free plan
14 days
14 days

Account Management

Trackable Items
Unlimited
1
1
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
3 to unlimited, by plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Mixpanel
Chartbeat
Leadinfo
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
13 months
30 days
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Via one-off script or Ingestion API
Used for bulk tagging leads
Data Export
To GCS, BigQuery, Redshift & more
Via raw data export API
Elaborate lead export in CSV or for Linkedin
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Amplitude relies on first-party cookies.
Mixpanel relies on first-party cookies
Uses first-party cookies by default. Cookieless mode is optional.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
Email Reports
Subscribe to dashboard for daily reports
Same as custom alerts
Daily, weekly or monthly lead overview

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Filter leads by country, channel or page
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referral widget
Ecommerce Reporting
Elaborate Ecommerce reporting
Option to track purchases but no special reporting

User Experience Features

Heatmaps
Session Recordings
Session Replay
Included from the Scale plan
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Experiments
Headline A/B testing tool
User Feedback
Guides and Surveys

Customizability

Custom Properties
Define your own labels
Custom Metrics
20 custom formulas to create the metric you need
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Create a custom event from existing events
Combine events into a custom event
Define triggers to label a lead or send them to CRM
Annotations
Directly on the linechart in Insights

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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