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Compare Analytics Tools
Rating
4/5
5/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Limited integration capabilities
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
Free plan
14 days
30 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
1
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Leadinfo
Crazy Egg
You
Data Freshness
30 minutes
Realtime
Realtime
Realtime
Data Retention
12 months
30 days
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Used for bulk tagging leads
Data Export
Export recording meta data
Elaborate lead export in CSV or for Linkedin
Download reports or snapshots as a zipfile or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Hotjar relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Crazy Egg uses first-party cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
e.g. daily survey responses reports
Daily, weekly or monthly lead overview
Receive reports or Snapshots by mail
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Analyse your peak hours
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See on which device the user was
See which device the user used
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Discover why users drop off
User Flow Reporting
Segmentation
Create custom filters for recordings
Filter leads by country, channel or page
Segment users by device, location, etc.
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
By means of referral tracking
Ecommerce Reporting
User Experience Features
Heatmaps
Unlimited
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record all interaction with your site
Included from the Scale plan
A/B Testing
No A/B testing tool only integrations
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys, NPS scores & ratings
Customizability
Custom Properties
Define your own labels
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Track and filter sessions & heatmaps
Define triggers to label a lead or send them to CRM
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Hotjar does not have annotations
Soon to be released
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community