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Rating
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
Cons
  • Limited features
  • No audience reporting features
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Free trial period
30 days
Free plan
14 days

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
User Seats
1-10+ depending on plan
Unlimited
3 to unlimited, by plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • Not applicable
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Leadinfo
Data Freshness
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
Unlimited
30 days
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
by means of the REST API
Used for bulk tagging leads
Data Export
Export your data to CSV
by means of the REST API
Elaborate lead export in CSV or for Linkedin
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Plausible is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly email reporting
Daily, weekly or monthly lead overview

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Session Recordings
Domstream
Included from the Scale plan
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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