Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Has, and not every other tool does:
- Data Sampling
- Data Import
- Cookieless
- Custom Alerts
- Email Reports
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Simple Analytics
From €15 p/m
Has, and not every other tool does:
- Data Import
- Cookieless
- Email Reports
- Device Reporting
- Funnel Reporting
- Segmentation
- Annotations
Leadinfo
From €69 per month
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Attribution Reporting
- Session Recordings
- Custom Properties
Umami
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Custom Alerts
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Attribution Reporting
- Ecommerce Reporting
- Session Recordings
- Custom Reports
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Integrations
- Branding method
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Not a great amount of features
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
Free trial period
21 days
14 days
14 days
14 days
Account Management
Trackable Items
30
5-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
3 to unlimited, by plan
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Leadinfo
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
30 days
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Umami does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
GA importer included
Used for bulk tagging leads
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV or via API
Elaborate lead export in CSV or for Linkedin
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Matomo offers cookieless tracking.
Simple Analytics is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
for Business & Enterprise plans
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly, monthly
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Device Reporting
Funnel Reporting
Basic funnel reporting
Line up goals for simple funnel
User Flow Reporting
With flexible Sankey chart
User journey analysis
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Filter dashboard with visitor attributes
Filter leads by country, channel or page
Simple filters like browser, OS, and country
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral widget
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
Session replays
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Define triggers to label a lead or send them to CRM
Track everything from clicks to form submit
Annotations
On any graph or via API
Able to include links in annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Simple Analytics offers knowledgable support through phone and email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community