Compare
Compare Analytics Tools
Simple Analytics
From €15 p/m
Has, and not every other tool does:
- Cookieless
- Email Reports
- Device Reporting
- Funnel Reporting
- Segmentation
- Annotations
Open Web Analytics
Has, and not every other tool does:
- Funnel Reporting
- Attribution Reporting
- Ecommerce Reporting
- Heatmaps
- Session Recordings
- Custom Properties
- Custom Metrics
Leadinfo
From €69 per month
Has, and not every other tool does:
- Custom Alerts
- Email Reports
- Attribution Reporting
- Session Recordings
- Custom Properties
Statcounter
Free plan
Has, and not every other tool does:
- Data Sampling
- Custom Alerts
- Email Reports
- Device Reporting
- User Flow Reporting
- Attribution Reporting
- Session Recordings
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited free plan
Pricing information
Starting Price
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
- FreeFree
- 100k Page Views€9+ p/m
- 250k Page Views€19+ p/m
Free trial period
14 days
Free plan
14 days
30 days
Account Management
Trackable Items
5-10+ depending on plan
Unlimited
Unlimited
1
User Seats
1-10+ depending on plan
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- Not applicable
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Leadinfo
Statcounter
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
30 days
Unlimited*
Data Sampling
Data Import
GA importer included
by means of the REST API
Used for bulk tagging leads
Import Google keyword data
Data Export
As CSV or via API
by means of the REST API
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
Cookieless
Simple Analytics is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
Email Reports
Daily, weekly, monthly
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Filter dashboard with visitor attributes
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Simple referral & UTM sources
Ecommerce Reporting
User Experience Features
Heatmaps
Session Recordings
Domstream
Included from the Scale plan
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Annotations
Able to include links in annotations
Support
Support description
Simple Analytics offers knowledgable support through phone and email.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community