Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Simple Analytics
From €15 p/m
Only Simple Analytics has:
- Annotations
Plausible Analytics
From $9 p/m
Only Plausible Analytics has:
- User Flow Reporting
- Custom Metrics
Leadinfo
From €69 per month
Only Leadinfo has:
- Attribution Reporting
- Session Recordings
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- No data import
- Short free trial
- Limited features
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- No audience reporting features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
Free trial period
30 days
14 days
30 days
14 days
Account Management
Trackable Items
50
5-10+ depending on plan
1-10+ depending on plan
Unlimited
User Seats
Unlimited
1-10+ depending on plan
1-10+ depending on plan
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Leadinfo
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
3-5+ years depending on plan
30 days
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Google Analytics importer
GA importer included
e.g. import GA data
Used for bulk tagging leads
Data Export
One-click CSV export
As CSV or via API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Simple Analytics is cookieless by default.
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly reporting
Daily, weekly, monthly
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Instant filters on any data point
Filter dashboard with visitor attributes
Use filters to segment your audience
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Ecommerce Reporting
By means of custom events
Ecommerce revenue tracking
User Experience Features
Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Annotations
Able to include links in annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Simple Analytics offers knowledgable support through phone and email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community