Compare
Compare Analytics Tools
Google Analytics 4
Free plan
No feature only Google Analytics 4 has.
Mixpanel
Free plan
Only Mixpanel has:
- Heatmaps
- A/B Testing
Leadinfo
From €69 per month
No feature only Leadinfo has.
Umami
Only Umami has:
- Data Sampling
- Cookieless
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Not a great amount of features
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- FreeFree
- EnterpriseOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
Free trial period
Free plan
Free plan
14 days
14 days
Account Management
Trackable Items
100
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Mixpanel
Leadinfo
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited
30 days
Unlimited
Data Sampling
Explorations might use sampled data
Umami does not sample data
Data Import
Import cost, offline or user/client ID data
Via one-off script or Ingestion API
Used for bulk tagging leads
Data Export
With sheets, BigQuery or API
Via raw data export API
Elaborate lead export in CSV or for Linkedin
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Google Analytics relies on first-party cookies.
Mixpanel relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Hourly, daily, or weekly base on event threshold
for Business & Enterprise plans
Email Reports
Recurring shared reporting
Same as custom alerts
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Flexible Sankey chart exploration
Sankey chart with selected, immediate & drop off events
User journey analysis
Segmentation
Segment creation and overlap exploration
Automatically find interesting segments & receive per email
Filter leads by country, channel or page
Simple filters like browser, OS, and country
Cohort Reports
Cohort exploration
User cohorts of users to filter reports
Retention Reporting
Combined with CLTV metrics
Retention curves, trends & user cohort buckets
Attribution Reporting
Attribution models comparison
Simple UTM tracking with "first touch" attribution
Simple referral widget
UTM & channel attribution
Ecommerce Reporting
Extensive e-commerce reports
Option to track purchases but no special reporting
Revenue tracking
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Included from the Scale plan
Session replays
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Define your own labels
Custom Metrics
50 event-scoped metrics
Max 255 properties per event
Custom Reports
All reports are customisable
Unlimited custom dahboards & reports
Custom Events
25 parameters per event
Combine events into a custom event
Define triggers to label a lead or send them to CRM
Track everything from clicks to form submit
Annotations
Notes feature added in 2024
Directly on the linechart in Insights
Support
Support description
Support is available via chat and the support center.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community