Compare
Compare Analytics Tools
UsermavenRating
5/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- No audience reporting features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
Free plan
30 days
14 days
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
3 to unlimited, by plan
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Leadinfo
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
3-5+ years depending on plan
30 days
Unlimited
Data Sampling
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Usermaven does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
e.g. import GA data
Used for bulk tagging leads
Google Analytics importer
Data Export
As CSV, XML, JSON, or via an API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Piwik features a cookieless tracking option
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Traffic spike notifications through Slack or email
Threshold-based alerts
Email Reports
Daily, weekly or monthly reports
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Scheduled email reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
Detailed funnel report up to 5 steps
AI-powered funnel analysis
User Flow Reporting
Standard, transition & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
User journey visualization
Segmentation
Unlimited segments
Use filters to segment your audience
Filter leads by country, channel or page
Segments & cohorts
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Retention analysis (Business plan)
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral widget
Multi-touch attribution with 7 models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Ecommerce revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Define your own labels
Custom properties
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom dashboards
Custom Events
Include category, action, and optionally name and value
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Auto-captured events
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community