Compare
Compare Analytics Tools
Rating
5/5
4/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Enterprise | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
Leadinfo
Adobe Analytics
Data Freshness
30 min
Realtime
Realtime
2 hours
Data Retention
Up to 25 months
Unlimited
30 days
25 months by default
Data Sampling
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Data Import
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Used for bulk tagging leads
Though data sources, API or data connectors
Data Export
As CSV, XML, JSON, or via an API
Via raw data export API
Elaborate lead export in CSV or for Linkedin
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Via e-mail or SMS
Email Reports
Daily, weekly or monthly reports
Same as custom alerts
Daily, weekly or monthly lead overview
Flexible scheduled reporting
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
User Flow Reporting
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
Segmentation
Unlimited segments
Automatically find interesting segments & receive per email
Filter leads by country, channel or page
Advanced segments with Segment builder & Segment manager
Cohort Reports
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Simple referral widget
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Called activity map
Session Recordings
Included from the Scale plan
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Define your own labels
Custom Metrics
Also called Calculated metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Custom Events
Include category, action, and optionally name and value
Combine events into a custom event
Define triggers to label a lead or send them to CRM
Up to 1.000 success events
Annotations
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Available in Workspace
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community