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Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
StarterFree
Growth$49+ p/m
EnterpriseOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
14 days
30 days
7 days

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited for all plans
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Leadinfo
Crazy Egg
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
Between 3 & 24 months depending on the plan
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Used for bulk tagging leads
Data Export
To GCS, BigQuery, Redshift & more
Elaborate lead export in CSV or for Linkedin
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Amplitude relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Crazy Egg uses first-party cookies
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly lead overview
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
See which device the user used
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Filter leads by country, channel or page
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral widget
By means of referral tracking
Simple referrer graph
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Session Replay
Included from the Scale plan
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
With realtime results
User Feedback
Guides and Surveys
Surveys, NPS scores & ratings

Customizability

Custom Properties
Define your own labels
Custom tagging for segmenting users
Custom Metrics
20 custom formulas to create the metric you need
Custom users variables
Custom Reports
Custom Events
Create a custom event from existing events
Define triggers to label a lead or send them to CRM
Annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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