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Compare Analytics Tools
Rating
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- No audience reporting features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
Free plan
Free plan
30 days
14 days
Account Management
Trackable Items
Unlimited
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited for all plans
Unlimited
1-10+ depending on plan
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Leadinfo
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
12 months
3-5+ years depending on plan
30 days
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Via SDK, API, GCS, AWS & more
e.g. import GA data
Used for bulk tagging leads
Data Export
To GCS, BigQuery, Redshift & more
Via CSV or API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Heap relies on first-party cookies
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Via Slack or email
Traffic spike notifications through Slack or email
Email Reports
Subscribe to dashboard for daily reports
Schedule regular emails for important charts
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Segmentation
Quickly identify patterns in user behavior
Use filters to segment your audience
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral widget
Ecommerce Reporting
Elaborate Ecommerce reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session Replay
Automatically filters relevant replays
Included from the Scale plan
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Track NPS score events in surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community