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Compare Analytics Tools

Woopra

From $999 p/m

Has, and not every other tool does:

  • Data Sampling
  • Custom Alerts
  • Email Reports
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
  • Custom Metrics
  • Custom Reports
  • Annotations

Amplitude

Free plan

Has, and not every other tool does:

  • Email Reports
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Retention Reporting
  • Ecommerce Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Properties
  • Custom Metrics
  • Custom Reports
  • Annotations

Open Web Analytics

Has, and not every other tool does:

  • Funnel Reporting
  • Ecommerce Reporting
  • Heatmaps
  • Session Recordings
  • Custom Properties
  • Custom Metrics

Leadinfo

From €69 per month

Has, and not every other tool does:

  • Custom Alerts
  • Email Reports
  • Session Recordings
  • Custom Properties
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
Cons
  • Customisability
  • Limited free version
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing

Pricing information

Starting Price
  • Pro$999+ p/m
  • EnterpriseOn req.
  • StarterFree
  • Growth$49+ p/m
  • EnterpriseOn req.
  • Starter€69+ p/m
  • Scale€159+ p/m
  • Pro€359+ p/m
  • 5.000+ company ID'sOn req.
Free trial period
14 days
Free plan
Free plan
14 days

Account Management

Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
50+
Unlimited for all plans
Unlimited
3 to unlimited, by plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • Not applicable
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
You
Leadinfo
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited
Unlimited
30 days
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Via SDK, API, GCS, AWS & more
by means of the REST API
Used for bulk tagging leads
Data Export
Export raw daily visit data via API
To GCS, BigQuery, Redshift & more
by means of the REST API
Elaborate lead export in CSV or for Linkedin
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Woopra relies on first-party cookies.
Amplitude relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly lead overview

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Analyse your peak hours
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard & reverse Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Filter leads by country, channel or page
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral widget
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Session Recordings
Session Replay
Domstream
Included from the Scale plan
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
Define your own labels
Custom Metrics
Available from the pro plan
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Via HTTP API or Javascript API
Create a custom event from existing events
Define triggers to label a lead or send them to CRM
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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