Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Only Fathom Analytics has:
- Cookieless
Heap
Free plan
Only Heap has:
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Custom Metrics
Leadinfo
From €69 per month
No feature only Leadinfo has.
Lucky Orange
Only Lucky Orange has:
- Heatmaps
- A/B Testing
- Custom Reports
Fathom Analytics
Leadinfo
Lucky OrangeSummary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- No data import
- Short free trial
- Limited features
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
Free trial period
30 days
Free plan
14 days
7 days
Account Management
Trackable Items
50
1
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Leadinfo
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
12 months
30 days
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Google Analytics importer
Used for bulk tagging leads
Data Export
One-click CSV export
Via CSV or API
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Heap relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Email Reports
Weekly or monthly reporting
Schedule regular emails for important charts
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Segmentation
Instant filters on any data point
Quickly identify patterns in user behavior
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral widget
Simple referrer graph
Ecommerce Reporting
By means of custom events
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
Included from the Scale plan
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Define triggers to label a lead or send them to CRM
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Fathom AnalyticsLeadinfoLucky Orange