Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Integrations
- Branding method
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Enterprise | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
21 days
Free plan
14 days
Free plan
Account Management
Trackable Items
30
1
Unlimited
10
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
Leadinfo
Cloudflare Analytics
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
30 days
6 months
Data Sampling
Matomo doesn’t use data sampling
Adaptive sampling of 1-10% on all stats
Data Import
Import Google Analytics data, search keywords & server logs
Via one-off script or Ingestion API
Used for bulk tagging leads
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via raw data export API
Elaborate lead export in CSV or for Linkedin
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Mixpanel relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Hourly, daily, or weekly base on event threshold
Email Reports
Detailed daily, weekly and monthly reports
Same as custom alerts
Daily, weekly or monthly lead overview
Cloudflare does not feature email reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
With flexible Sankey chart
Sankey chart with selected, immediate & drop off events
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Automatically find interesting segments & receive per email
Filter leads by country, channel or page
Cohort Reports
Analyse and segment by cohort
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Model comparison report
Simple UTM tracking with "first touch" attribution
Simple referral widget
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
Experiments
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Max 255 properties per event
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Define triggers to label a lead or send them to CRM
Cloudflare does not feature event tracking
Annotations
On any graph or via API
Directly on the linechart in Insights
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community