Compare
Compare Analytics Tools
Rating
4.5/5
5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features
- No audience reporting features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
30 days
14 days
Free plan
Account Management
Trackable Items
100
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Leadinfo
Adobe Analytics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
2 hours
Data Retention
Customizable up to 14 months
3-5+ years depending on plan
30 days
25 months by default
Data Sampling
Explorations might use sampled data
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Data Import
Import cost, offline or user/client ID data
e.g. import GA data
Used for bulk tagging leads
Though data sources, API or data connectors
Data Export
With sheets, BigQuery or API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Google Analytics relies on first-party cookies.
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Traffic spike notifications through Slack or email
Via e-mail or SMS
Email Reports
Recurring shared reporting
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Flexible scheduled reporting
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
Bar chart funnel report
User Flow Reporting
Flexible Sankey chart exploration
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
Segmentation
Segment creation and overlap exploration
Use filters to segment your audience
Filter leads by country, channel or page
Advanced segments with Segment builder & Segment manager
Cohort Reports
Cohort exploration
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Retention cohort report
Attribution Reporting
Attribution models comparison
Simple referral widget
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Extensive e-commerce reports
Ecommerce revenue tracking
Very flexible ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Called activity map
Session Recordings
GA4 does not offer recordings
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Properties (Business plan and above)
Define your own labels
Custom Metrics
50 event-scoped metrics
Unlimited calculated metrics
Custom Reports
All reports are customisable
Reports in Analysis workspace are customisable
Custom Events
25 parameters per event
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Up to 1.000 success events
Annotations
Notes feature added in 2024
Available in Workspace
Support
Support description
Support is available via chat and the support center.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community