Compare
Compare Analytics Tools
Heap
Free plan
Only Heap has:
- Cohort Reports
Plausible Analytics
From $9 p/m
Only Plausible Analytics has:
- Cookieless
Leadinfo
From €69 per month
No feature only Leadinfo has.
Fullstory
Free plan
Only Fullstory has:
- Heatmaps
- A/B Testing
- Custom Reports
Plausible Analytics
Leadinfo
FullstorySummary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- No audience reporting features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
Free plan
30 days
14 days
Free plan
Account Management
Trackable Items
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
1-10+ depending on plan
3 to unlimited, by plan
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Leadinfo
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
12 months
3-5+ years depending on plan
30 days
12 months on FullstoryFree, paid plans not published
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Used for bulk tagging leads
Browser and Server APIs, Segment and Tealium integrations
Data Export
Via CSV or API
Export your data to CSV
Elaborate lead export in CSV or for Linkedin
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Heap relies on first-party cookies
Plausible is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Via Slack or email
Traffic spike notifications through Slack or email
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Schedule regular emails for important charts
Weekly or monthly email reporting
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Metric trends
Device Reporting
Device type, browser & OS
Device breakdown
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Funnels and conversions
User Flow Reporting
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Journey maps, page flows
Segmentation
Quickly identify patterns in user behavior
Use filters to segment your audience
Filter leads by country, channel or page
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral widget
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click and scroll maps
Session Recordings
Automatically filters relevant replays
Included from the Scale plan
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Track NPS score events in surveys
Guides and Surveys add-on
Customizability
Custom Properties
Custom Properties (Business plan and above)
Define your own labels
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
By means of adding CSS classes
Define triggers to label a lead or send them to CRM
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Plausible AnalyticsLeadinfoFullstory