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Compare Analytics Tools
Rating
4.5/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited reporting features
- Limited integrations
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Clarity | Free |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
100
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Microsoft Clarity
Pendo
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Hourly updates
Realtime
Data Retention
Customizable up to 14 months
13 months
84 months
Unlimited
Data Sampling
Explorations might use sampled data
Usermaven does not sample data
Data Import
Import cost, offline or user/client ID data
Import historical data by CSV
Google Analytics importer
Data Export
With sheets, BigQuery or API
Export feedback & reports by CSV or pull data to BI tool
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Clarity uses first-party cookies
Pendo uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Guide, Page & Feature alerts
Threshold-based alerts
Email Reports
Recurring shared reporting
Recieve reports in weekly emails
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
Funnel Reporting
Customisable funnel exploration
AI-powered funnel analysis
User Flow Reporting
Flexible Sankey chart exploration
User journey visualization
Segmentation
Segment creation and overlap exploration
Segments & cohorts
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
See Cohort analysis
Retention analysis (Business plan)
Attribution Reporting
Attribution models comparison
Simple referral metrics
Multi-touch attribution with 7 models
Ecommerce Reporting
Extensive e-commerce reports
Revenue attribution
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, scroll & area heatmaps
Session Recordings
GA4 does not offer recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom properties
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Change the widgets of a report
Custom dashboards
Custom Events
25 parameters per event
Auto-captured events
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Support is available via chat, email and the support center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community