Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Customisability
- Limited free version
- Limited features
- No audience reporting features
- Limited reporting features
- Limited integrations
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Clarity | Free |
Free trial period
14 days
30 days
Free plan
Free plan
Account Management
Trackable Items
1
1-10+ depending on plan
Unlimited
Unlimited
User Seats
50+
1-10+ depending on plan
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
You
Microsoft Clarity
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
3-5+ years depending on plan
13 months
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Limited data sampling in reports with over 20M pageviews
Usermaven does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
e.g. import GA data
Google Analytics importer
Data Export
Export raw daily visit data via API
Export your data to CSV
Via API or CSV
Compliance
- GDPR
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Plausible is cookieless by default.
Clarity uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Traffic spike notifications through Slack or email
Threshold-based alerts
Email Reports
Weekly or monthly email reporting
Scheduled email reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Basic reporting by looking at Entry & Exit pages
User journey visualization
Segmentation
Create dynamic segments based on any combination of criteria
Use filters to segment your audience
Segments & cohorts
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Multi-touch attribution with 7 models
Ecommerce Reporting
Ecommerce revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom dashboards
Custom Events
Via HTTP API or Javascript API
By means of adding CSS classes
Auto-captured events
Annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community