Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited reporting features
- Limited integrations
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
- Not a great amount of features
Pricing information
Starting Price
| Clarity | Free |
Free trial period
Free plan
30 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
13 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Import from Plausible, Fathom or Google Analytics
Data Export
via API or CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Clarity uses first-party cookies
Pirsch Analytics does not use cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Analyze Funnels
User Flow Reporting
Entry and exit pages
User journey analysis
Segmentation
Extensive filtering by any metric
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
UTM & channel attribution
Ecommerce Reporting
Possible with custom events and goals
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Session replays
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
As part of custom events
Custom Metrics
Custom Reports
Custom Events
With additional metadata fields (key-value pairs).
Track everything from clicks to form submit
Annotations
Support
Support description
Support is available via chat, email and the support center.
Email support, public Discord server
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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