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Rating
4/5
5/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Limited reporting features
  • Limited integrations
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available
  • Limited integration capabilities

Pricing information

Starting Price
ClarityFree
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
Free plan
30 days
14 days

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Microsoft Clarity
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
13 months
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Import from Plausible, Fathom or Google Analytics
Data Export
via API or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Clarity uses first-party cookies
Pirsch Analytics does not use cookies
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Daily, Weekly, Bi-weekly, Monthly
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS widgets
Device type, OS, Browser, Browser version, Screen size
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Analyze Funnels
User Flow Reporting
Entry and exit pages
Segmentation
Extensive filtering by any metric
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Possible with custom events and goals

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Tag-based A/B testing and segmentation
User Feedback

Customizability

Custom Properties
As part of custom events
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
With additional metadata fields (key-value pairs).
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Soon to be released

Support

Support description
Support is available via chat, email and the support center.
Email support, public Discord server
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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