Compare
Compare Analytics Tools
Rating
4/5
4/5
5/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited reporting features
- Limited integrations
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Clarity | Free |
Free trial period
Free plan
Free plan
Free plan
30 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
1
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Microsoft Clarity
Pendo
You
Data Freshness
30 minutes
Realtime
Hourly updates
Realtime
Data Retention
12 months
13 months
84 months
Unlimited
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Import historical data by CSV
Import from Plausible, Fathom or Google Analytics
Data Export
Export recording meta data
Export feedback & reports by CSV or pull data to BI tool
via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Hotjar relies on first-party cookies.
Clarity uses first-party cookies
Pendo uses first-party cookies
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Guide, Page & Feature alerts
Email Reports
e.g. daily survey responses reports
Recieve reports in weekly emails
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, browser & OS widgets
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Discover why users drop off
Analyze Funnels
User Flow Reporting
Entry and exit pages
Segmentation
Create custom filters for recordings
Extensive filtering by any metric
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Unlimited
Click, scroll & area heatmaps
Session Recordings
Record all interaction with your site
Filter by actions, duration, pages & device
A/B Testing
No A/B testing tool only integrations
Tag-based A/B testing and segmentation
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
As part of custom events
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Track and filter sessions & heatmaps
With additional metadata fields (key-value pairs).
Annotations
Hotjar does not have annotations
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support is available via chat, email and the support center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community