Compare
Compare Analytics Tools
Microsoft Clarity
Free plan
Only Microsoft Clarity has:
- Custom Properties
Lucky Orange
Only Lucky Orange has:
- Email Reports
- A/B Testing
- User Feedback
Snowplow Analytics
Free plan
Only Snowplow Analytics has:
- Data Import
- Cohort Reports
- Retention Reporting
Umami
Only Umami has:
- Data Sampling
- Cookieless
- Custom Alerts
- User Flow Reporting
Microsoft Clarity
Lucky Orange
Snowplow Analytics
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to use
- Great tagging feature
- Attentive support team
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited reporting features
- Limited integrations
- New version can be glitchy
- Slight learning curve for beginners
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Not a great amount of features
Pricing information
Starting Price
- ClarityFree
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
Free trial period
Free plan
7 days
14 days
14 days
Account Management
Trackable Items
Unlimited
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Lucky Orange
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
13 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Data Export
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
Cookieless
Clarity uses first-party cookies
Lucky orange uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral metrics
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations
Support
Support description
Support is available via chat, email and the support center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Microsoft ClarityLucky OrangeSnowplow Analytics