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Rating

4/5

Summary

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Pros

Company insights
Easy setup
CRM integration
Great for leadgen

It is free and easy to use
Great heatmaps
Unlimited session recordings
No data sampling

Easy to use
Google Ads integration
Great session playback
Click fraud detection
Visitor alerts

Cons

Specific use-case
Limited data retention
Limited features

Limited reporting features
Limited integrations

Limited free plan

Pricing information

Starting Price

Lite	Free
Discover	€79+ p/m (billed annually)
Activate	€369+ p/m (billed annually)
Scale	€599+ p/m (billed annually)
Enterprise	On req.

Clarity

Free

Free	Free
100k Page Views	€9+ p/m
250k Page Views	€19+ p/m

Free trial period

14 days

Free plan

30 days

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadfeeder

Microsoft Clarity

Statcounter

Data Freshness

1 hour

Realtime

Data Retention

Unlimited on paid plans, 7 days on Free

13 months

Unlimited*

Data Sampling

Data Import

Import Google keyword data

Data Export

Included on Scale, otherwise uses credits

To a spreadsheet or other third party software.

Compliance

GDPR
CCPA

GDPR
CCPA
ePrivacy

GDPR

Cookieless

Sets first-party cookies _lfa (1 year) and _lfa_consent.

Clarity uses first-party cookies

Statcounter uses cookies

Alerts & Automation

Custom Alerts

Important visitor alerts

Email Reports

Detailed, mobile-friendly reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS widgets

Device type, browser, OS & screen resolution

Funnel Reporting

User Flow Reporting

Simple ordered list of pages visited

Segmentation

Cohort Reports

Retention Reporting

Attribution Reporting

Simple referral metrics

Simple referral & UTM sources

Ecommerce Reporting

User Experience Features

Heatmaps

Click, scroll & area heatmaps

Session Recordings

Filter by actions, duration, pages & device

Recordings with many filtering options

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

Max 5 custom tags + values per page

Annotations

Support

Support description

You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

Support is available via chat, email and the support center.

Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community