Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited reporting features
- Limited integrations
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Limited integration capabilities
- Not a great amount of features
Pricing information
Starting Price
| Clarity | Free |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
Free plan
14 days
14 days
14 days
Account Management
Trackable Items
Unlimited
10
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Mouseflow
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
13 months
12 months
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Umami does not sample data
Data Import
through integrations
Data Export
via CSV or to third-party tools by ID push
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
- HIPAA
Cookieless
Clarity uses first-party cookies
Mouseflow uses first-party cookies
Swetrix does not use cookies for tracking
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via web hook
Daily, Weekly, Monthly, Quarterly or at threshold
for Business & Enterprise plans
Email Reports
Hourly, daily, or weekly emails
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Simple visitor trend graphs
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS widgets
Filter by device type, OS, browser & screen resolution
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
User journey analysis
Segmentation
Segment users to filter heatmaps & recordings
You can segment data via multiple filters, apply specific timeframes & periods
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Filter by actions, duration, pages & device
Elaborate filtering & livestream options
Session replays
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Custom tagging of recordings
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Track everything from clicks to form submit
Annotations
Soon to be released
Support
Support description
Support is available via chat, email and the support center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community