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Rating

4/5

Summary

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

Pros

Company insights
Easy setup
CRM integration
Great for leadgen

It is free and easy to use
Great heatmaps
Unlimited session recordings
No data sampling

Great for B2B leadgen
Quality company insights
Modern user interface
Responsive support
Easy to set up

Cons

Specific use-case
Limited data retention
Limited features

Limited reporting features
Limited integrations

Limited features
Pricing based on company ID's, relevant or not
Slight learning curve

Pricing information

Starting Price

Lite	Free
Discover	€79+ p/m (billed annually)
Activate	€369+ p/m (billed annually)
Scale	€599+ p/m (billed annually)
Enterprise	On req.

Clarity

Free

0-50 company ID's	$49 p/m
51-100 company ID's	$69 p/m
101-250 company ID's	$99 p/m
251-500 company ID's	$139 p/m
501-750 company ID's	$179 p/m
751-1.000 company ID's	$229 p/m
1.001-2.000 company ID's	$279 p/m
2.001-3.000 company ID's	$349 p/m
3.001-4.000 company ID's	$439 p/m
4.001-5.000 company ID's	$529 p/m
5.000+ company ID's	On req.

Free trial period

14 days

Free plan

14 days

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadfeeder

Microsoft Clarity

Snitcher

Data Freshness

1 hour

Realtime

Data Retention

Unlimited on paid plans, 7 days on Free

13 months

12 months*

Data Sampling

Data Import

Data Export

Included on Scale, otherwise uses credits

Compliance

GDPR
CCPA

GDPR
CCPA
ePrivacy

GDPR
CCPA

Cookieless

Sets first-party cookies _lfa (1 year) and _lfa_consent.

Clarity uses first-party cookies

Sets one first-party cookie, snitcher_device_id (1 year).

Alerts & Automation

Custom Alerts

Email Reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS widgets

Funnel Reporting

User Flow Reporting

Segmentation

Cohort Reports

Retention Reporting

Attribution Reporting

Simple referral metrics

Ecommerce Reporting

User Experience Features

Heatmaps

Click, scroll & area heatmaps

Session Recordings

Filter by actions, duration, pages & device

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

Annotations

Support

Support description

You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

Support is available via chat, email and the support center.

Support via a contact form (answered by email), live chat and the help center.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community