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Compare Analytics Tools
Rating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Limited reporting features
- Limited integrations
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited free plan
Pricing information
Starting Price
| Clarity | Free |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
14 days
Free plan
30 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
1
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Leadinfo
Adobe Analytics
Statcounter
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
13 months
30 days
25 months by default
Unlimited*
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Used for bulk tagging leads
Though data sources, API or data connectors
Import Google keyword data
Data Export
Elaborate lead export in CSV or for Linkedin
Through data feeds, a data warehouse or FTP and SFTP
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
Cookieless
Clarity uses first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Adobe uses tracking cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Important visitor alerts
Email Reports
Daily, weekly or monthly lead overview
Flexible scheduled reporting
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Device type, browser, OS & screen resolution
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Simple ordered list of pages visited
Segmentation
Filter leads by country, channel or page
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Simple referral metrics
Simple referral widget
Apply to metrics, breakdowns or compare models
Simple referral & UTM sources
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Called activity map
Session Recordings
Filter by actions, duration, pages & device
Included from the Scale plan
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Define your own labels
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Define triggers to label a lead or send them to CRM
Up to 1.000 success events
Max 5 custom tags + values per page
Annotations
Available in Workspace
Support
Support description
Support is available via chat, email and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community