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Compare Analytics Tools

Rating
5/5
4/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Comes with headline testing tool
  • Dashboards are easy to read
  • Reporting is in realtime
  • Good referral report
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Limited features
  • No audience reporting features
  • Mainly designed for publishers
  • Their pricing is untransparent
  • Traffic sources could be improved
  • Limited reporting features
  • Limited integrations
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
BasicOn req.
PlusOn req.
PremiumOn req.
ClarityFree
Free trial period
30 days
14 days
Free plan
Free plan

Account Management

Trackable Items
1-10+ depending on plan
1
Unlimited
10
User Seats
1-10+ depending on plan
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Chartbeat
Microsoft Clarity
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
13 months
13 months
6 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Adaptive sampling of 1-10% on all stats
Data Import
e.g. import GA data
Data Export
Export your data to CSV
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Plausible is cookieless by default.
Uses first-party cookies by default. Cookieless mode is optional.
Clarity uses first-party cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly email reporting
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Headline A/B testing tool
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Cloudflare does not feature event tracking
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Support is available via chat, email and the support center.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base