Compare
Compare Analytics Tools
Rating
4/5
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited reporting features
- Limited integrations
- Not a great amount of features
Pricing information
Starting Price
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Clarity | Free |
Free trial period
14 days
Free plan
14 days
Account Management
Trackable Items
5-10+ depending on plan
Unlimited
Unlimited
User Seats
1-10+ depending on plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
GA importer included
Data Export
As CSV or via API
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Daily, weekly, monthly
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
User journey analysis
Segmentation
Filter dashboard with visitor attributes
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations
Able to include links in annotations
Support
Support description
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Add a tool
- Adobe Analytics
- Amplitude
- Chartbeat
- Clicky
- Cloudflare Analytics
- Crazy Egg
- Fathom Analytics
- Fullstory
- Google Analytics 4
- Heap
- Hotjar
- Lead Forensics
- Leadfeeder
- Leadinfo
- Lucky Orange
- Matomo Analytics
- Mixpanel
- Mouseflow
- Open Web Analytics
- Pendo
- Pirsch Analytics
- Piwik PRO
- Plausible Analytics
- Posthog
- Snitcher
- Snowplow Analytics
- Statcounter
- Swetrix
- Usermaven
- Woopra