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Compare Analytics Tools

Rating
4/5
Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited reporting features
  • Limited integrations
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
ClarityFree
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
14 days
Free plan
Free plan
Free plan

Account Management

Trackable Items
5-10+ depending on plan
Unlimited
Unlimited
Unlimited
User Seats
1-10+ depending on plan
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Microsoft Clarity
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
Unlimited
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
GA importer included
Historical data ingestion
Google Analytics importer
Data Export
As CSV or via API
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
Cookieless
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Posthog has the option to be used without cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
Threshold-based alerts
Email Reports
Daily, weekly, monthly
Subscribe to an Insight or dashboard
Scheduled email reports

Reporting

Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Line up goals for simple funnel
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Filter dashboard with visitor attributes
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
Auto-captured events
Annotations
Able to include links in annotations

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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