Compare
Compare Analytics Tools
Rating
5/5
4/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited reporting features
- Limited integrations
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Clarity | Free |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
14 days
Free plan
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
5-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Microsoft Clarity
Adobe Analytics
Data Freshness
30 min
Realtime
Realtime
2 hours
Data Retention
Up to 25 months
Unlimited
13 months
25 months by default
Data Sampling
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Data Import
Import cost data, search keywords, user/client ID and audience data
GA importer included
Though data sources, API or data connectors
Data Export
As CSV, XML, JSON, or via an API
As CSV or via API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Piwik features a cookieless tracking option
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via e-mail or SMS
Email Reports
Daily, weekly or monthly reports
Daily, weekly, monthly
Flexible scheduled reporting
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Detailed funnel report up to 5 steps
Line up goals for simple funnel
Bar chart funnel report
User Flow Reporting
Standard, transition & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
Segmentation
Unlimited segments
Filter dashboard with visitor attributes
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Customer loyalty eCommerce report
Retention cohort report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral metrics
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, scroll & area heatmaps
Called activity map
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Include category, action, and optionally name and value
Up to 1.000 success events
Annotations
Add to any graph or include them in scheduled reports or alerts
Able to include links in annotations
Available in Workspace
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community