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Rating

4/5

Summary

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

It is free and easy to use
Great heatmaps
Unlimited session recordings
No data sampling

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Limited reporting features
Limited integrations

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Clarity

Free

Free trial period

Free plan

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Microsoft Clarity

Cloudflare Analytics

Data Freshness

Realtime

Data Retention

12 months

13 months

6 months

Data Sampling

Adaptive sampling of 1-10% on all stats

Data Import

Data Export

Via CSV or API

via CVS or JSON files or an API

Compliance

GDPR
CCPA
HIPAA

GDPR
CCPA
ePrivacy

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Heap relies on first-party cookies

Clarity uses first-party cookies

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Via Slack or email

Email Reports

Schedule regular emails for important charts

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS widgets

Device type, browser & OS

Funnel Reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

Sankey chart with path comparison

Segmentation

Quickly identify patterns in user behavior

Cohort Reports

Retention Reporting

Attribution Reporting

Track UTM parameters or initial referrer sources

Simple referral metrics

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Click, scroll & area heatmaps

Session Recordings

Automatically filters relevant replays

Filter by actions, duration, pages & device

A/B Testing

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

Cloudflare does not feature event tracking

Annotations

Support

Support description

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Support is available via chat, email and the support center.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community