Compare
Compare Analytics Tools
Rating
5/5
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Integrations
- Branding method
- Customisability
- Limited free version
- Limited features
- No audience reporting features
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Clarity | Free |
Free trial period
21 days
14 days
30 days
Free plan
Account Management
Trackable Items
30
1
1-10+ depending on plan
Unlimited
User Seats
Unlimited
50+
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
You
Microsoft Clarity
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
24 months
3-5+ years depending on plan
13 months
Data Sampling
Matomo doesn’t use data sampling
Woopra never uses any kind of sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import Google Analytics data, search keywords & server logs
Import raw visit data with actions and visitor properties via API
e.g. import GA data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export raw daily visit data via API
Export your data to CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Woopra relies on first-party cookies.
Plausible is cookieless by default.
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Automatically trigger emails, slack messages or update Salesforce fields
Traffic spike notifications through Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly email reporting
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Combine any set of actions or attributes in Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create dynamic segments based on any combination of criteria
Use filters to segment your audience
Cohort Reports
Analyse and segment by cohort
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Model comparison report
Simple referral metrics
Ecommerce Reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, scroll & area heatmaps
Session Recordings
Record specific pages or only after activity or duration
Filter by actions, duration, pages & device
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Properties (Business plan and above)
Custom Metrics
Available from the pro plan
Custom Reports
Flexible report design
Custom Events
Via HTTP API or Javascript API
By means of adding CSS classes
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Woopra offers support by phone, email, and an extensive knowledge base.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community