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Compare Analytics Tools
Rating
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Integrations
- Branding method
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Clarity | Free |
Free trial period
21 days
Free plan
Account Management
Trackable Items
30
Unlimited
User Seats
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Data Freshness
15 minutes or more
Realtime
Data Retention
Unlimited and customizable
13 months
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral metrics
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, scroll & area heatmaps
Session Recordings
Record specific pages or only after activity or duration
Filter by actions, duration, pages & device
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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