Compare
Compare Analytics Tools
Rating
4/5
5/5
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Comes with headline testing tool
- Dashboards are easy to read
- Reporting is in realtime
- Good referral report
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Specific use-case
- Limited data retention
- Limited features
- No data import
- Short free trial
- Limited features
- Mainly designed for publishers
- Their pricing is untransparent
- Traffic sources could be improved
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Basic | On req. |
| Plus | On req. |
| Premium | On req. |
| Clarity | Free |
Free trial period
14 days
30 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
50
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Chartbeat
Microsoft Clarity
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
13 months
13 months
Data Sampling
Data Import
Google Analytics importer
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
Uses first-party cookies by default. Cookieless mode is optional.
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Email Reports
Weekly or monthly reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
Segmentation
Instant filters on any data point
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Headline A/B testing tool
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community