Compare
Compare Analytics Tools
Rating
4.5/5
4/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited reporting features
- Limited integrations
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited free plan
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Clarity | Free |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
Free plan
Free plan
30 days
Account Management
Trackable Items
100
Unlimited
Unlimited
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Microsoft Clarity
Adobe Analytics
Statcounter
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
2 hours
Realtime
Data Retention
Customizable up to 14 months
13 months
25 months by default
Unlimited*
Data Sampling
Explorations might use sampled data
Some Audience Manager reports display results sampled data
Data Import
Import cost, offline or user/client ID data
Though data sources, API or data connectors
Import Google keyword data
Data Export
With sheets, BigQuery or API
Through data feeds, a data warehouse or FTP and SFTP
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
Cookieless
Google Analytics relies on first-party cookies.
Clarity uses first-party cookies
Adobe uses tracking cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via e-mail or SMS
Important visitor alerts
Email Reports
Recurring shared reporting
Flexible scheduled reporting
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Device type, browser, OS & screen resolution
Funnel Reporting
Customisable funnel exploration
Bar chart funnel report
User Flow Reporting
Flexible Sankey chart exploration
Fallout & Flow (Sankey chart) reports
Simple ordered list of pages visited
Segmentation
Segment creation and overlap exploration
Advanced segments with Segment builder & Segment manager
Cohort Reports
Cohort exploration
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Retention cohort report
Attribution Reporting
Attribution models comparison
Simple referral metrics
Apply to metrics, breakdowns or compare models
Simple referral & UTM sources
Ecommerce Reporting
Extensive e-commerce reports
Very flexible ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, scroll & area heatmaps
Called activity map
Session Recordings
GA4 does not offer recordings
Filter by actions, duration, pages & device
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Unlimited calculated metrics
Custom Reports
All reports are customisable
Reports in Analysis workspace are customisable
Custom Events
25 parameters per event
Up to 1.000 success events
Max 5 custom tags + values per page
Annotations
Notes feature added in 2024
Available in Workspace
Support
Support description
Support is available via chat and the support center.
Support is available via chat, email and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community