Compare
Compare Analytics Tools
Rating
4.5/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Customisability
- Limited free version
- Limited reporting features
- Limited integrations
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Clarity | Free |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
Free plan
14 days
Free plan
14 days
Account Management
Trackable Items
100
1
Unlimited
Unlimited
User Seats
Unlimited
50+
Unlimited
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Woopra
Microsoft Clarity
Leadinfo
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
24 months
13 months
30 days
Data Sampling
Explorations might use sampled data
Woopra never uses any kind of sampling
Data Import
Import cost, offline or user/client ID data
Import raw visit data with actions and visitor properties via API
Used for bulk tagging leads
Data Export
With sheets, BigQuery or API
Export raw daily visit data via API
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Woopra relies on first-party cookies.
Clarity uses first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Automatically trigger emails, slack messages or update Salesforce fields
Email Reports
Recurring shared reporting
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Analyse your peak hours
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Combine any set of actions or attributes in Sankey charts
Segmentation
Segment creation and overlap exploration
Create dynamic segments based on any combination of criteria
Filter leads by country, channel or page
Cohort Reports
Cohort exploration
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Combined with CLTV metrics
Uncover at-risk users and discover engaged users
Attribution Reporting
Attribution models comparison
Simple referral metrics
Simple referral widget
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, scroll & area heatmaps
Session Recordings
GA4 does not offer recordings
Filter by actions, duration, pages & device
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Define your own labels
Custom Metrics
50 event-scoped metrics
Available from the pro plan
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Via HTTP API or Javascript API
Define triggers to label a lead or send them to CRM
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Woopra offers support by phone, email, and an extensive knowledge base.
Support is available via chat, email and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community