Compare
Compare Analytics Tools
Rating
4.5/5
5/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Integrations
- Branding method
- Customisability
- Limited free version
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| On-Premise | Free |
| Cloud | €19+ p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Clarity | Free |
Free trial period
Free plan
21 days
14 days
Free plan
Account Management
Trackable Items
100
30
1
Unlimited
User Seats
Unlimited
Unlimited
50+
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Woopra
Microsoft Clarity
Data Freshness
4-8 hours (most reports), up to 24-48 hours
15 minutes or more
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited and customizable
24 months
13 months
Data Sampling
Explorations might use sampled data
Matomo doesn’t use data sampling
Woopra never uses any kind of sampling
Data Import
Import cost, offline or user/client ID data
Import Google Analytics data, search keywords & server logs
Import raw visit data with actions and visitor properties via API
Data Export
With sheets, BigQuery or API
to CSV, XML, Json or Looker Studio or via HTTP API
Export raw daily visit data via API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Matomo offers cookieless tracking.
Woopra relies on first-party cookies.
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Receive alerts from every report by email or SMS
Automatically trigger emails, slack messages or update Salesforce fields
Email Reports
Recurring shared reporting
Detailed daily, weekly and monthly reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
Funnel Reporting
Customisable funnel exploration
Basic funnel reporting
User Flow Reporting
Flexible Sankey chart exploration
With flexible Sankey chart
Combine any set of actions or attributes in Sankey charts
Segmentation
Segment creation and overlap exploration
Based on visit, interaction, campaign, ecommerce, demographics & device
Create dynamic segments based on any combination of criteria
Cohort Reports
Cohort exploration
Analyse and segment by cohort
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Combined with CLTV metrics
Uncover at-risk users and discover engaged users
Attribution Reporting
Attribution models comparison
Model comparison report
Simple referral metrics
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Filter specific pages or hide elements on the page
Click, scroll & area heatmaps
Session Recordings
GA4 does not offer recordings
Record specific pages or only after activity or duration
Filter by actions, duration, pages & device
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
5-15 for each scope and can't delete them
Custom Metrics
50 event-scoped metrics
Available from the pro plan
Custom Reports
All reports are customisable
Flexible report design
Custom Events
25 parameters per event
Via HTTP API or Javascript API
Annotations
Notes feature added in 2024
On any graph or via API
Support
Support description
Support is available via chat and the support center.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Woopra offers support by phone, email, and an extensive knowledge base.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community