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Compare Analytics Tools

Rating
5/5
Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
Cons
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available

Pricing information

Starting Price
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Free trial period
Free plan
14 days
Free plan
30 days

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • Not applicable
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Leadinfo
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
Unlimited
30 days
84 months
Unlimited
Data Sampling
Data Import
by means of the REST API
Used for bulk tagging leads
Import historical data by CSV
Import from Plausible, Fathom or Google Analytics
Data Export
by means of the REST API
Elaborate lead export in CSV or for Linkedin
Export feedback & reports by CSV or pull data to BI tool
via API or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Pendo uses first-party cookies
Pirsch Analytics does not use cookies

Alerts & Automation

Custom Alerts
Guide, Page & Feature alerts
Email Reports
Daily, weekly or monthly lead overview
Recieve reports in weekly emails
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Analyze Funnels
User Flow Reporting
Entry and exit pages
Segmentation
Filter leads by country, channel or page
Extensive filtering by any metric
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral widget
Ecommerce Reporting
Possible with custom events and goals

User Experience Features

Heatmaps
Session Recordings
Domstream
Included from the Scale plan
A/B Testing
Tag-based A/B testing and segmentation
User Feedback

Customizability

Custom Properties
Define your own labels
As part of custom events
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Define triggers to label a lead or send them to CRM
With additional metadata fields (key-value pairs).
Annotations

Support

Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Email support, public Discord server
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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