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Rating
5/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
Cons
  • Customisability
  • Limited free version
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
14 days
Free plan
14 days
30 days

Account Management

Trackable Items
1
Unlimited
Unlimited
User Seats
50+
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • Not applicable
  • United Kingdom
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited
Unlimited
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
by means of the REST API
Import from Plausible, Fathom or Google Analytics
Data Export
Export raw daily visit data via API
by means of the REST API
via API or CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
Cookieless
Woopra relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Pirsch Analytics does not use cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email Reports
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Analyze Funnels
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Entry and exit pages
Segmentation
Create dynamic segments based on any combination of criteria
Extensive filtering by any metric
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Based on first visit, first action, channel or custom events
Retention Reporting
Uncover at-risk users and discover engaged users
CLTV Analysis
Attribution Reporting
Ecommerce Reporting
Possible with custom events and goals

User Experience Features

Heatmaps
Session Recordings
Domstream
A/B Testing
Tag-based A/B testing and segmentation
User Feedback

Customizability

Custom Properties
As part of custom events
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Via HTTP API or Javascript API
With additional metadata fields (key-value pairs).
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support, public Discord server
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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