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Compare Analytics Tools
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Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
Free plan
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
10
User Seats
Unlimited
3 to unlimited, by plan
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- Not applicable
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
by means of the REST API
Used for bulk tagging leads
Data Export
by means of the REST API
Elaborate lead export in CSV or for Linkedin
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Email Reports
Daily, weekly or monthly lead overview
Cloudflare does not feature email reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
User Experience Features
Heatmaps
Session Recordings
Domstream
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Cloudflare does not feature event tracking
Annotations
Support
Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Add a tool
- Adobe Analytics
- Amplitude
- Chartbeat
- Clicky
- Crazy Egg
- Fathom Analytics
- Fullstory
- Google Analytics 4
- Heap
- Hotjar
- Lead Forensics
- Leadfeeder
- Lucky Orange
- Matomo Analytics
- Microsoft Clarity
- Mixpanel
- Mouseflow
- Pendo
- Pirsch Analytics
- Piwik PRO
- Plausible Analytics
- Posthog
- Simple Analytics
- Snitcher
- Snowplow Analytics
- Statcounter
- Swetrix
- Umami
- Usermaven
- Woopra