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Compare Analytics Tools
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Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited features
- Cluttered interface
- Crashes sometimes
- Limited free plan
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Essentials | On req. |
| Automate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
7 days
30 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- Not applicable
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
Statcounter
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3 months
Unlimited*
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
by means of the REST API
by means of an API
Import Google keyword data
Google Analytics importer
Data Export
by means of the REST API
by means of an API
To a spreadsheet or other third party software.
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Statcounter uses cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Important visitor alerts
Threshold-based alerts
Email Reports
Detailed, mobile-friendly reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Simple ordered list of pages visited
User journey visualization
Segmentation
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral & UTM sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Session Recordings
Domstream
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Custom dashboards
Custom Events
also called triggers
Max 5 custom tags + values per page
Auto-captured events
Annotations
Support
Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community