Compare
Compare Analytics Tools
Rating
4/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pros
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- Limited features
- Limited integrations
- Lower quality visuals
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited reporting features
- Limited integrations
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Clarity | Free |
| Essentials | On req. |
| Automate | On req. |
Free trial period
21 days
Free plan
Free plan
7 days
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- Not applicable
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Clicky
You
Microsoft Clarity
Lead Forensics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
Unlimited
13 months
3 months
Data Sampling
Data Import
by means of the REST API
by means of an API
Data Export
by means of the REST API
by means of an API
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
No tracking cookies, GDPR-compliant by default
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Clarity uses first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Alerts & Automation
Custom Alerts
Email Reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
Segmentation
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Domstream
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
also called triggers
Annotations
Support
Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support is available via chat, email and the support center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community