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Rating
5/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
Cons
  • Customisability
  • Limited free version
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
Core - 500k€35 p/m
Enterprise€366 p/m
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
Free trial period
14 days
Free plan
14 days
Free plan

Account Management

Trackable Items
1
10 sites or apps (free) Unlimited (Enterprise)
5-10+ depending on plan
Unlimited
User Seats
50+
Unlimited
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • Not applicable
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
You
You
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
24 months
Up to 25 months
Unlimited
Unlimited
Data Sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
GA importer included
by means of the REST API
Data Export
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
As CSV or via API
by means of the REST API
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Simple Analytics is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
Email Reports
Daily, weekly or monthly reports
Daily, weekly, monthly

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Curved and linear trend lines
Device Reporting
Funnel Reporting
Detailed funnel report up to 5 steps
Line up goals for simple funnel
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Unlimited segments
Filter dashboard with visitor attributes
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Domstream
A/B Testing
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Custom Reports
Custom Events
Via HTTP API or Javascript API
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts
Able to include links in annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Simple Analytics offers knowledgable support through phone and email.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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